oppn parties Walmart's Entry: Exciting Times For Ecommerce Marketplace

News Snippets

  • Rain deficit seen in India in january for the first time in 5 years
  • Heavy snowfall disrupts life in J&K, Himachal and Uttarakhand
  • Centre says Teesta Setalvad's politics is divisive and opposes her plea on conversion law
  • The ASI who shot and killed Odisha health minister Naba Kishor Das might have done so to extract revenge as the minister had rebuffed him
  • Law minister Kiren Rijiju says pleas against BBC documentary are a waste of court's precious time
  • Self-styled godman Asaram held guilty of rape and sodomy. he is already serving life term for another conviction in a rape case
  • Supreme Court to hear pleas against the ban on BBC documentary on Gujarat riots and Prime Minister Modi
  • Adani Enterprises FPO subscribed just 3% in 2 days
  • Hindenburg slams Adani response to its report, says nationalism cannot be an excuse for fraud
  • Gold hits new high in India: traded at Rs 57149 per 10 gms
  • Adani Group companies continue to bleed although Adani Enterprises reversed the trend to gain on Monday
  • Markets end positive after a highly volatile session on Monday: Sensex gains 169 points to 59500 and Nifty 44 points to 17648
  • Satellite images show significant increase in night lights in India with some states growing at 43% in 10 years and some even 400%. Economists consider this as indicator of growth
  • Bombay HC has ruled that there will be no parole for TADA victims in Maharashtra
  • Courts handed out the death sentence to 165 accused in 2022, the highest in 40 years
Investors lose Rs 5.6 lakh crore as Adani Group companies lose 29% market value in three days and the carnage is continuing
oppn parties
Walmart's Entry: Exciting Times For Ecommerce Marketplace

By Sunil Garodia
First publised on 2018-05-08 19:12:39

About the Author

Sunil Garodia Editor-in-Chief of indiacommentary.com. Current Affairs analyst and political commentator.
With Walmart certain to buy out Flipkart from its promoters, how is the Indian B2C ecommerce space going to pan out in the near future? The importance of the deal can be gauged from the fact that the other big player in the field, Amazon India, made a last ditch attempt to ward off competition by making a bid of its own. If Amazon had been successful, it would have created a huge platform for sellers but it would also have denied them the benefits competition brings. Now, with two foreign players with very deep pockets fighting out in a nearly bottomless market (as internet penetration is low and buying habits are changing slowly, especially in the fast emerging grocery and daily essentials space), the sellers on the aggregating platforms will have a lot of leeway.

On the other hand, WalmartÂ’s entry might sound the death knell for smaller all-purpose aggregators. They will neither have the resources nor the infrastructure to match the might of these two giants. Customer acquisition and retention is a very costly affair in the ecommerce space. Hence, competing with Amazon and Walmart-acquired Flipkart will be impossible for smaller players. Only those who deal in niche products, like Urban Pro and Pepperfry in the furniture space for instance, can hold their own. Even Big Basket and Grofers will feel threatened as Amazon is investing hugely in its online grocery store Amazon Pantry and Walmart is sure to do the same in Flipkart, maybe by spinning off a sub-brand like Amazon. Although Paytm, backed by the Chinese behemoth Alibaba, can emerge as the third big player, as of now it is concentrating more on its wallet and payment bank services and aggregating merchants through Paytm Mall, as seen by the products on its platform and promotional activities, is low on its list of priorities.

As restrictions ease, regulations stabilize and cities and towns get clogged with traffic, ecommerce is likely to corner a large share of the market, at least for electronics, apparel and grocery. Couple this with rising sales of niche players in furniture, jewellery and grocery, along with the already huge share of the online travel players and the picture is complete. Further, new areas are also emerging and are instantly hitting it off with the consumers. Online pharmacies are fast changing the way people buy medicines, with Netmeds, 1mg and Pharmeasy being the early movers. As home-grown players capture market share for these niche products, one is sure foreign players will start eyeing them. Hence, another round of acquisitions might take place just a couple of years from now.

pic courtesy: yespunjab.com