oppn parties Trai Makes Stricter, Technologically Advanced Rules For Pesky Calls
OPINIONS : Strongly Expressed

January 29, 2023

People Are Talking About

Welcoming 2023

News Snippets

  • RBI governor Shaktikanta Das says that inflation is easing and the current account deficit is manageable
  • Adani Enterprises FPO sees just 1% subscription on the first day as the stock goes down to Rs 2762, much below the price band of Rs 3112-3276
  • Stocks bleed on Friday post the Hindenburg report as Adani stocks are hammered: Sensex loses 874 points to 59330 and Nifty 287 points to 17604
  • Rs 263cr TDS scam detected by the I-T department. A mid-level officer was the kingpin and had amassed huge wealth
  • Women's U-19 World Cup -India reaches the final by beating New Zealand by 8 wickets
  • New Zealand beat India by 21 runs in the first T20 as spinners choke Indian batters
  • Sania Mirza and Rohan Bopanna lose in the Australian Open finals
  • Sania Mirza and Rohan Bopanna lose in the final of the Australian Open
  • India to play New Zealand in the first T20 of the three-match series in Ranchi today
  • RBI has proposed special purpose vehicles (SPEs) mechanism to sell bad loans to interested investors via securitization
  • JD(U) decides not to attend the Bharat Jodo Yatra finale in Srinagar
  • Hindenburg defends its report on the Adani group, dares Gautam Adani to sue it in the US
  • BJP's talks with Tipra Motha in Tripura make no headway but the party is confident of winning in the ensuing elections
  • Pathan is a super hit at the box office: Rs 57cr in India (worldwide Rs 106cr) on Day 1 and then Rs 70cr on Day 2 which was Republic Day holiday
  • Centre tells Delhi HC that Covid vaccines can't be mixed when taking the second dose
A Mirage2000 and A Sukhoi 30 of the Indian Air Force on a training mission crashed separately, in Bharatpur in Rajasthan and Morena in Madhya Pradesh, killing one pilot
oppn parties
Trai Makes Stricter, Technologically Advanced Rules For Pesky Calls

By A Special Correspondent
First publised on 2018-06-01 13:59:32

Trai has published the draft Telecom Commercial Communication Customer Preference Regulation 2018 (TCCCPR) and put it up for feedback from the public till June 11. These rules prescribe use of blockchain technology to control pesky calls by telemarketers by making the process transparent. It will also make detailed documentation possible and available for scrutiny. It is about time that something serious is done to eliminate the harassment mobile phone consumers experience at the hands of these pests plugging this or that loan, insurance product or mobile service.

Trai has covered all basic parameters to stop misuse of commercial communication, like defining Access Providers, Commercial Communication, Consent, Consent Acquirer, Consent Register and Registrar, Content Template and Customer Preference Registration Facility and provided a detailed plan of how these will be maintained. It has also set forth the functions, obligations and duties of both Access Providers and Consent Acquirer in detail. The best thing in TCCPR is that it provides for allotment of Headers, an eleven number (maximum) alphanumeric string using which Consent Acquirers can send commercial communication.

The other big innovation is the use of Distributed Ledger Technology (DLT) or blockchain to capture all transactions. DLT is defined in the rules as “Distributed Ledger Technologies (DLT)” means a set of technological solutions that enables a single, sequenced, standardized and cryptographically-secured record of activities to be safely distributed to, and acted upon, by a network of varied participants and their (i) database can be spread across multiple sites or institutions; (ii) records are stored one after the other in a continuous ledger and can only be added when the participants reach a consensus. This will make the system fully automated and transparent.

But one thing which one thinks lacks in the rules is assigning a fixed number of pre-identified numbers through which commercial communication can be made. It is now seen that telemarketers have an endless supply of numbers through which they badger the customer. If one blocks a number, the same company uses another number to harass. Hence, Trai should modify the rules to include this clause that Consent Acquirers have to declare their numbers beforehand and must not use more than a maximum limit set by Access Providers. Also, a strict watch must be kept on blank calls received by customers from Auto-Dial machines.