oppn parties News Content Generators Must Be Paid By Aggregators Like Google And Facebook

News Snippets

  • T20 WC: USA enter Super Eights as their last match against Ireland gets washed out. They were ahead of Pakistan in the points tally. Pakistan were eliminated
  • T20 WC: USA enter Super Eights as their last match against Ireland gets washed out. They were ahead of Pakistan in the points tally. Pakistan were eliminated
  • BJD leader and former Odisha CM Naveen Patnaik said that the criticism of his aide V K Pandian is "regrettable"
  • As more than 20 BJP ministers lost in the recent elections, the new Union cabinet will have many new faces from the party
  • Congress Working committee asks Rahul Gandhi to take up the position of Leader of Opposition in Lok Sabha. Gandhi says he will consider the request
  • RBI governor Shaktikanta Das said that gold was shifted to India as the quantum of RBI gold abroad had increased due to recent purchases
  • Delhi HC rules that submitting photographic evidence of adultery will not be enough, they will have to be proved as authentic in the age of deepfakes
  • A four-member panel will review NEET-UG results of 1563 candidates to check if they were given extra marks for exam time loss
  • Mamata Banerjee says her party will not join Modi's oath-taking ceremony. Also says INDIA bloc might stake claim to form government later
  • K C Tyagi of the JD(U) dropped a bombshell when he said that Nitish Kumar was offered the post of prime minister for switching sides. Opposition leaders rubbished the claim
  • This May was India's hottest month in 36 years says IMD
  • T20 WC: India take on Pakistan today. Telecast to begin at 8pm IST
  • T20 WC: Afghanistan stun New Zealand and Bangladesh win against Sri Lanka
  • T20 World Cup: Australia beat England by 36 runs. This spoils England's chances of making the playoffs as they have lost both their matches till now
  • Heat wave continues in the country as monsoon moves slow
G7 commits to promote India-Europe corridor
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News Content Generators Must Be Paid By Aggregators Like Google And Facebook

By Sunil Garodia
First publised on 2020-06-28 20:44:55

About the Author

Sunil Garodia Editor-in-Chief of indiacommentary.com. Current Affairs analyst and political commentator.

In a development that bodes well for news content generators all over the world, internet behemoth Google has decided to pay news content entities to carry "high quality" content in Australia, Brazil and Germany. The decision is not by choice or accident. Several countries, France and Australia being the pioneers, have either enacted laws to make it mandatory for aggregators like Google and Facebook to share advertising revenue with content generators or are thinking along those lines. Google knows, and Facebook and others will soon follow this lead, that it cannot digest the whole advertising pie without having to invest in news gathering or without having to pay entities that do so.

It takes just a few clicks to upload ready-made content on an aggregator site. But it takes massive investment, the toil of many reporters, the intelligence of many editors and the mind of many designers to make that content ready for publication. News content generators should receive a justifiable share of the revenue generated when aggregators get readers and advertising revenue by carrying this content. It will not suffice to claim that they are giving the content a wider reach through their captive and registered users. Since the Indian media is huge in size and content is generated in many languages and these aggregators carry it in almost all languages on their platforms, India should be included in the list of countries where aggregators will pay for content, and at the earliest.

And what is with this high-quality content thing? Aggregators have a screening policy in place through which they select publications and then select the content they carry. In that sense, it is already high quality. Hence, instead of trying to create confusion, aggregators must pay for all content that they carry on their platforms. Obviously, the terms will vary according to the engagement the content receives but there should be a base rate of payment and bonuses if it goes viral. Aggregators must realize that they cannot get everything for free. If they do not, then the government should follow other countries and make it mandatory for them to pay content generators by enacting a law and enforcing it strictly. News media is under tremendous pressure. While costs have escalated, revenue has dipped. The pandemic has worsened the situation. Internet companies that generate huge revenue by carrying content generated by media companies must share it with them.