oppn parties News Content Generators Must Be Paid By Aggregators Like Google And Facebook

News Snippets

  • Rain deficit seen in India in january for the first time in 5 years
  • Heavy snowfall disrupts life in J&K, Himachal and Uttarakhand
  • Centre says Teesta Setalvad's politics is divisive and opposes her plea on conversion law
  • The ASI who shot and killed Odisha health minister Naba Kishor Das might have done so to extract revenge as the minister had rebuffed him
  • Law minister Kiren Rijiju says pleas against BBC documentary are a waste of court's precious time
  • Self-styled godman Asaram held guilty of rape and sodomy. he is already serving life term for another conviction in a rape case
  • Supreme Court to hear pleas against the ban on BBC documentary on Gujarat riots and Prime Minister Modi
  • Adani Enterprises FPO subscribed just 3% in 2 days
  • Hindenburg slams Adani response to its report, says nationalism cannot be an excuse for fraud
  • Gold hits new high in India: traded at Rs 57149 per 10 gms
  • Adani Group companies continue to bleed although Adani Enterprises reversed the trend to gain on Monday
  • Markets end positive after a highly volatile session on Monday: Sensex gains 169 points to 59500 and Nifty 44 points to 17648
  • Satellite images show significant increase in night lights in India with some states growing at 43% in 10 years and some even 400%. Economists consider this as indicator of growth
  • Bombay HC has ruled that there will be no parole for TADA victims in Maharashtra
  • Courts handed out the death sentence to 165 accused in 2022, the highest in 40 years
Investors lose Rs 5.6 lakh crore as Adani Group companies lose 29% market value in three days and the carnage is continuing
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News Content Generators Must Be Paid By Aggregators Like Google And Facebook

By Sunil Garodia
First publised on 2020-06-28 20:44:55

About the Author

Sunil Garodia Editor-in-Chief of indiacommentary.com. Current Affairs analyst and political commentator.

In a development that bodes well for news content generators all over the world, internet behemoth Google has decided to pay news content entities to carry "high quality" content in Australia, Brazil and Germany. The decision is not by choice or accident. Several countries, France and Australia being the pioneers, have either enacted laws to make it mandatory for aggregators like Google and Facebook to share advertising revenue with content generators or are thinking along those lines. Google knows, and Facebook and others will soon follow this lead, that it cannot digest the whole advertising pie without having to invest in news gathering or without having to pay entities that do so.

It takes just a few clicks to upload ready-made content on an aggregator site. But it takes massive investment, the toil of many reporters, the intelligence of many editors and the mind of many designers to make that content ready for publication. News content generators should receive a justifiable share of the revenue generated when aggregators get readers and advertising revenue by carrying this content. It will not suffice to claim that they are giving the content a wider reach through their captive and registered users. Since the Indian media is huge in size and content is generated in many languages and these aggregators carry it in almost all languages on their platforms, India should be included in the list of countries where aggregators will pay for content, and at the earliest.

And what is with this high-quality content thing? Aggregators have a screening policy in place through which they select publications and then select the content they carry. In that sense, it is already high quality. Hence, instead of trying to create confusion, aggregators must pay for all content that they carry on their platforms. Obviously, the terms will vary according to the engagement the content receives but there should be a base rate of payment and bonuses if it goes viral. Aggregators must realize that they cannot get everything for free. If they do not, then the government should follow other countries and make it mandatory for them to pay content generators by enacting a law and enforcing it strictly. News media is under tremendous pressure. While costs have escalated, revenue has dipped. The pandemic has worsened the situation. Internet companies that generate huge revenue by carrying content generated by media companies must share it with them.