oppn parties News Content Generators Must Be Paid By Aggregators Like Google And Facebook

News Snippets

  • Delhi Additional district judge Nikhil Chopra says there is no legal right for people seeking to worship deity inside Qutab Minar, says it survived 800 years without worship so "let it survive like that"
  • Punjab chief minister Bhagwant Mann sacks state health minister Vijay Singla over corruption charges. Singla was later arrested by the ACB
  • Protestors burn the house of Andhra minister P Viswaroop and MLA Satish Kumar over renaming of Konaseema district as B R Amberdkar Konaseema
  • Gyanvapi: Varanasi district judge decides to first hear the 'maintainability' plea filed by mosque management
  • Delhivery and Venus Pipes shares list at premium of 10% and 8.7% respectively even when market sentiment was down
  • In a bid to cool edible oil prices, Centre allows duty-free imports of 20 lakh tonnes each of crude sunflower oil and crude palm oil per annum this year and next
  • Centre caps sugar exports to ensure availability of stocks in the domestic markets to cool prices
  • Stock markets get the jitters as RBI signals rate hike and government moves in to control inflation: Sensex tumbles by 236 points to 54052 and Nifty goes down by 89 points to 16125
  • IPL: Lucknow Super Giants to meet Royal Challengers Bangalore in the first Eliminator today. Winners to take on Rajasthan Royals for a place in the finals
  • IPL: Sensational David Miller blasts three sixes off the first three deliveries of the last over to help Gujarat Titans beat Rajasthan Royals by 7 wickets and enter their maiden IPL final in their debut year
  • While joining US-led IPEF, PM Modi says it will bring "peace and prosperity in the Indo-Pacific region"
  • Mamata Banerjee says Bengal government will not lower VAT as the excise cut by the Centre will already reduce state's revenue by Rs 641 cr
  • Mamata Banerjee says Central agencies must be made autonomous to save democracy
  • While commuting the death sentence of 2 men and 1 woman, the Supreme Court says convict's conduct before and after crime is vital for death penalty
  • Health minister Mansukh Mandaviya slams the Covid death report of WHO at the 75th session of World Health Assembly in Geneva
US President Joe Biden says India-US ties to be among "closest on earth" //////// China and Russia send bombers near Japan even as Quad leaders were holding meetings there /////// Gujarat Titans enter IPL finals in style, beat Rajasthan Royals by 7 wickets
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News Content Generators Must Be Paid By Aggregators Like Google And Facebook

By Sunil Garodia
First publised on 2020-06-28 20:44:55

About the Author

Sunil Garodia Editor-in-Chief of indiacommentary.com. Current Affairs analyst and political commentator.

In a development that bodes well for news content generators all over the world, internet behemoth Google has decided to pay news content entities to carry "high quality" content in Australia, Brazil and Germany. The decision is not by choice or accident. Several countries, France and Australia being the pioneers, have either enacted laws to make it mandatory for aggregators like Google and Facebook to share advertising revenue with content generators or are thinking along those lines. Google knows, and Facebook and others will soon follow this lead, that it cannot digest the whole advertising pie without having to invest in news gathering or without having to pay entities that do so.

It takes just a few clicks to upload ready-made content on an aggregator site. But it takes massive investment, the toil of many reporters, the intelligence of many editors and the mind of many designers to make that content ready for publication. News content generators should receive a justifiable share of the revenue generated when aggregators get readers and advertising revenue by carrying this content. It will not suffice to claim that they are giving the content a wider reach through their captive and registered users. Since the Indian media is huge in size and content is generated in many languages and these aggregators carry it in almost all languages on their platforms, India should be included in the list of countries where aggregators will pay for content, and at the earliest.

And what is with this high-quality content thing? Aggregators have a screening policy in place through which they select publications and then select the content they carry. In that sense, it is already high quality. Hence, instead of trying to create confusion, aggregators must pay for all content that they carry on their platforms. Obviously, the terms will vary according to the engagement the content receives but there should be a base rate of payment and bonuses if it goes viral. Aggregators must realize that they cannot get everything for free. If they do not, then the government should follow other countries and make it mandatory for them to pay content generators by enacting a law and enforcing it strictly. News media is under tremendous pressure. While costs have escalated, revenue has dipped. The pandemic has worsened the situation. Internet companies that generate huge revenue by carrying content generated by media companies must share it with them.