oppn parties News Content Generators Must Be Paid By Aggregators Like Google And Facebook

News Snippets

  • After both candidates got 34 votes in HP. Congress' Abhishek Singhvi lost in the draw of lots as the BJP candidate was declared winner
  • ED issues 8th summons to Delhi CM Arvind Kejriwal in the excise policy scam case
  • Prime Minister Modi introduced the three IAF group captains - Prashanth Nai, Ajit Kirshnan and Angad Pratap - and Wing Commander Shubhangshu Shukla, who have been shortlisted for the first manned space mission of ISRO
  • Centre appointed former SC judge A M Khanwilkar as the new Lokpal. It also named three judicial and three non-judicial members of the Lokpal panel
  • A 9-judge Supreme Court bench started hearings on whether states are entitled to tax mineral-rich land in their respective states
  • Taking note of the huge disparity in charges in government and private hospitals for most treatment procedures, the Supreme Court asked the Centre to strictly enforce the CGHS rates or warned that the court would have to step in
  • Calcutta HC ruled that regardless of a woman employee being regualr or on contract and whether her contract permitted maternity leave, employers cannot deny childbirth and maternity leave to any women employee as it 'seeks to create a class within a class which is not permissible'
  • Sebi asks MF companies to disclose more risks associated with their small and mid cap funds
  • Vodafone Idea board approves Rs 45000cr funding infusion
  • NCLT clears Hinduja acquisition of Reliance Capital at Rs 9650cr upfront payment within 90 days of approval of resolution plan
  • Stocks returned to winning ways on Tuesday: Sensex gained 305 points to 73095 and Nifty 76 points to 22198
  • Commonwealth Chess championships: Mitrabha Guha wins title by scoring 7.5 points in 9 rounds
  • WPL: RCB beat Gujarat Giants by 8 wickets
  • Bengal starts paying MNREGA workers out of own funds as Central disbursement is stopped due to alleged 'discrepancies' in accounts
  • ISC chemistry paper postponed to March 21 just hours before start of exam due to "unforeseen circumstances"
Cross-voting in Rajya Sabha elections enables BJP to snatch seats in UP & Himachal /////// Congress government in Himachal in trouble as some MLAs revolt
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News Content Generators Must Be Paid By Aggregators Like Google And Facebook

By Sunil Garodia
First publised on 2020-06-28 20:44:55

About the Author

Sunil Garodia Editor-in-Chief of indiacommentary.com. Current Affairs analyst and political commentator.

In a development that bodes well for news content generators all over the world, internet behemoth Google has decided to pay news content entities to carry "high quality" content in Australia, Brazil and Germany. The decision is not by choice or accident. Several countries, France and Australia being the pioneers, have either enacted laws to make it mandatory for aggregators like Google and Facebook to share advertising revenue with content generators or are thinking along those lines. Google knows, and Facebook and others will soon follow this lead, that it cannot digest the whole advertising pie without having to invest in news gathering or without having to pay entities that do so.

It takes just a few clicks to upload ready-made content on an aggregator site. But it takes massive investment, the toil of many reporters, the intelligence of many editors and the mind of many designers to make that content ready for publication. News content generators should receive a justifiable share of the revenue generated when aggregators get readers and advertising revenue by carrying this content. It will not suffice to claim that they are giving the content a wider reach through their captive and registered users. Since the Indian media is huge in size and content is generated in many languages and these aggregators carry it in almost all languages on their platforms, India should be included in the list of countries where aggregators will pay for content, and at the earliest.

And what is with this high-quality content thing? Aggregators have a screening policy in place through which they select publications and then select the content they carry. In that sense, it is already high quality. Hence, instead of trying to create confusion, aggregators must pay for all content that they carry on their platforms. Obviously, the terms will vary according to the engagement the content receives but there should be a base rate of payment and bonuses if it goes viral. Aggregators must realize that they cannot get everything for free. If they do not, then the government should follow other countries and make it mandatory for them to pay content generators by enacting a law and enforcing it strictly. News media is under tremendous pressure. While costs have escalated, revenue has dipped. The pandemic has worsened the situation. Internet companies that generate huge revenue by carrying content generated by media companies must share it with them.