oppn parties Doctors & Pharma Companies Make Hay While Regulators Sleep and Patients Suffer

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  • RSS chief Mohan Bhagwat calls for one temple, one well and one crematorium to do away with deep divisions in the hindu society
  • Staff unrest plagues craft beer manufacturer Bira as current and formaer employess allege delays in salary and other payments
  • Intel appoints India-origin Sachin Katti as CTO & AI chief
  • Sebi says there is no manufacturing activity reported from Gensol's EV plant in Pune
  • Shooting WC: Former world champion drops to last in 10m air rifle individual event as his rifle malfunctions
  • Shooting World Cup: Arjun Babuta misses gold by 0.1 pont, settles for silver in 10m air rifle while Radrankksh Patil and Arya Borse win silver in 10m air rifle mixed event
  • IPL: MI beat CSK as Rohit Sharma (76 no) and Suryakumar Yadav (68 no) make short work of PKBS bolwers. CSK, with 2 points from 8 matches, have reached a point of no return in this years' competition
  • IPL: RCB beat PKBS by 7 wickets as Virat Kohli (73 no) and D Padikkal (61) sizzle
  • After Bangladesh commented on the riots in bengal over the Waqf bill, the Indian government has asked it protect the minorities in its own country and stop commenting on India's internal affairs
  • PM Modi discussed collaboration in technical and innovation fields with Tesdla owner Elon Musk, who is visiting India before the imminent entry of his firm Starlink in the country
  • Murshidabad returning to normal after clashes over the Waqf bill, internet restored, curfew lifted
  • The murder of a 17-year-old boy sparked protests in Delhi's north-east area Seelampur
  • Allahabad HC stayed the demolition of a mosque in UP's Fatehpur after the district authorities order for razing it was challenged by the Masjid Waqf committee
  • Hyderabad Police pick up an alleged fraud accused from a hotel in Kolkata but Kolkata Police not kept in the loop. Relatives of the man file a missing complaint and FIR
  • An ICU technician was held in Gurugram's Medanta Hospital for sexually assaulting a patient
RSS chief Mohan Bhagawat calls for 'one temple, one well',as well as one crematorium, to end caste differences
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Doctors & Pharma Companies Make Hay While Regulators Sleep and Patients Suffer

By Linus Garg
First publised on 2020-02-24 19:33:53

About the Author

Sunil Garodia Linus tackles things head-on. He takes sides in his analysis and it fits excellently with our editorial policy. No 'maybe's' and 'allegedly' for him, only things in black and white.

The Income Tax Department, deposing in a tax dispute case in the Madras High Court, has submitted that more than 8600 pharmaceutical companies had claimed deductions for freebies given to doctors under the heads "sales promotion expenses" and "gifts" in the last assessment year. This is despite the fact that providing such freebies or any kind of inducement to doctors to prescribe drugs of a particular brand is prohibited by law. This matter has been regularly grabbing headlines without a solution being found. Neither the self-imposed guidelines (grandiosely named Uniform Code for Pharmaceutical Marketing Practices) of the pharmaceuticals industry nor the presence of associations and regulatory bodies have made such companies stop the practice.

Considerable outrage had erupted when an NGO, Support for Advocacy and Training to Health Initiatives (SATHI), had published a report in August last year which highlighted the unethical marketing practices by companies and its gleeful acceptance by many doctors. The report confirmed (although it is common knowledge for many years) that pharma companies provided doctors with gifts ranging from laptops, cars and foreign holidays to even services of women for prescribing their brands. The report had even caught the attention of Prime Minister Modi who had then asked pharma companies not to give gifts to doctors. But there is no evidence to suggest that they have heeded his advice.

In 2014, the erstwhile Medical Council of India had summoned 300 doctors from across the country to answer charges of having been "bribed" by a pharmaceutical company. Less than half appeared although the charge was very serious. It was found that an Ahmedabad-based company had bribed the doctors by offering them cash rewards, cars, flats, and foreign trips for prescribing its brand of drug formulations. This was apparent from the fact that the sales of the company zoomed from zero to Rs 500 crore in just five years. Moreover, such practices went on despite the fact that the same drug formulations were available in the market at cheaper rates from well-known companies as Cipla, Ranbaxy, Sun, Aristo, Alkem, Zydus, and Cadila. Nothing much came out of the hearings as the MCI, as was its habit, just rapped the knuckles of errant doctors without suspending their licenses. Suffice to say, the offense continues with gay abundance.

The government must act in multiple ways to curb this practice which is unethical as well as dangerous. Doctors who choose to be agents of pharma companies often prescribe unnecessary and costly drugs, including antibiotics, just to 'earn' commission. There was a proposal to make it mandatory for doctors to prescribe medicines by their generic names and not by brand names. But it never saw the light of day, ostensibly due to the pressure tactics of the powerful cartel of big pharma companies. There is also a drawback in writing prescriptions with generic names - the commission that is now being paid to doctors will be then paid to the chemist or pharmacy owner who will then push the brand that offers them the heftiest margin. Hence, there is no easy solution to the problem and the government must think of out of the box to stop this unethical marketing practice.